Ritter Insurance Marketing, Craig Ritter

Marketing to Baby Boomers

Here is a good article from last Friday’s Wall Street Journal on what companies are doing to adapt their marketing to the Baby Boomer generation, the oldest of which are turning 65 this year! Wall Street journal.

7 Feb 11
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Aetna’s Fourth Quarter Earnings Beat Estimates, Aetna Raises Dividend

Aetna remains on CMS sanctions for Medicare Advantage and Part D business.  Aetna’s membership slipped, however, their profits beat expectations.  Aetna’s stock price jumped 12.5% on Friday. Here is a link to the story from Reuters.

4 Feb 11
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CMS Head, Dr. Donald Berwick, Comments on Pending Release of Regulations Surrounding Accountable Care Organizations (ACO’s)

Accountable Care Organizations are a new concept coming to Medicare.  Regulations on this new structure is due out soon and many will be scrambling to figure out exactly how they will work and what opportunities there might be in this market. Here is an article on 12 Key Issues with ACO’s.

4 Feb 11
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Insurance Product Training – Feb 7th – Feb 11th

Do you need insurance product training? RitterIm.com has an up-to-today posting of all the top carriers trainings on the events calendar. Registration is “one click” away at Ritter Insurance’s “Events’ Calendar”! (You must be logged in to register!)

  • Monday, Feb. 7th;  There are no scheduled trainings at this time.
  • Tuesday, Feb. 8th; …
    3 Feb 11
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The Senate voted to repeal the 1099 reporting regulation in the Health Care Law

The provision would have required business owners to file 1099 tax documents on all cumulative purchases from a single vendor that total more than $600 in a year Click to read more:

3 Feb 11
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Ritter Insurance Marketing Launches New Look to our Forms Webpage

Today we unveiled a new look to our forms page to make it easier for our agents to find the materials they need!  Here is a link to the new page. You can also access it through the Ritterim.com website by going to “Sales Materials” and “Forms”. The new view is similar…

1 Feb 11
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