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Archive for February 7th, 2011

Here is a good article I got on what an Accountable Care Organization is:  Boston Globe Online (Chad, thanks for the link!)

ACO’s, I’m sure, will grow in importance in the coming years.  Soon, CMS will be putting out some guidance with more details on how they will work.

If you’ve been following my blog for a long time, you might recall I started talking about ACO’s a little less than 2 years ago.  Now, ACO’s are all the buzz with Medical Providers.  ACO’s still have me scratching my head a bit.  On one hand, it “smells” an awful lot like managed care to me, but the Head of CMS clearly states that ACO’s are NOT managed care.  Maybe this is a case of “a rose by any other name”??

I’ll post more once the regs come out and I’ve had a chance to absorb what all this means!!

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Marketing to Baby Boomers

Here is a good article from last Friday’s Wall Street Journal on what companies are doing to adapt their marketing to the Baby Boomer generation, the oldest of which are turning 65 this year!

Wall Street journal.

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