Agents now have the ability to create generic advertising that does not require CMS approval if the following conditions are met:
• If it does not discuss content specific to plan benefits or cost sharing
• If it does not include any carrier names or logos
Note: Generic materials may reference product type (e.g. Medicare Advantage Plans, PDP)
Customized marketing material requires both the carrier’s and CMS approval. Material would be considered customized if it includes the name of the carrier, plan specifics, premium amounts or logos.
Watch how long it takes Today’s Options to get this info! Seems they’re always last to get updated on things like this that would be to the agent’s well being. Or, maybe they simply lag on promulgating said info.