T65 Lead Program
On May 15th, Ritter Insurance Marketing rolled out the new version of our T65 Lead Program. We have had a great response from our participating agents!
The following bullet points explain the basics of the program:
- Lead Orders are placed on the 15th of each month for individuals turning 65 in 4 months. (Example: Orders placed on June 15th are for seniors turning 65 in October)
- To get started, we need a check for $150 or a credit card number to charge $150. You will receive 15 leads at $10 per lead.
- We will track your account and deduct money from your account. When your account reaches $50, we will contact you to replenish the account via check or credit card.
- Leads will be generated via returned mailer and telemarketing calls.
- All leads will be loaded into Agent Gateway.
- It is your responsibility to update the status of the leads in Agent Gateway.
- You will need to be licensed with Ritter Insurance Marketing.
- Zip codes and counties are distributed on a first come, first serve basis.
We have big plans for Lead Programs going forward and the success of this program will dictate the direction of future programs.
As always, thank you for your business!
If you are interested in the program, please contact Chuck Ducharm or Brittany Farner for more information.
Here are the lead-agreement and the t65-lead-order-form.
Wayne:
I think I can field this for Brittney and Chuck. Short answer to your question is “Yes”. We are not a lead company. I’m not interested in making money on the cost of the lead, I’m interested in assisting the agents who work with us to grow their client base, commissions, etc.
That’s not to say that you would be required to have 100% of your contracts with us, but we’d like a reasonable chance to have you write some business with us.
I understand that this is not a program for everybody. I intentionally put in some reporting requirements. I’m finding with more and more insurance companies that are looking for me to help them with their leads. This is especially true during the annual enrollment where we only have a short period of time to see a lot of people.
However, they want to see their leads tracked. We will be feeding these leads to those agents who have a good track record. The T-65 is also a “proving ground” for other programs, as they develop.
Chuck/Brittany:
When you say that agent needs to be licensed with Ritter, does that mean that they cannot purchase leads through Ritter unless Ritter is their FMO or SGA?
Thanks,
Wayne Rodgerson